Groundley / For Suppliers

    One agreement. A growing network of buyers.

    Groundley aggregates purchasing volume from a growing network of Nordic businesses. One contract with us gives you access to all of them, and the volume grows every month.

    The Groundley network

    €3B+

    in aggregated purchasing volume

    Growing

    network - every new customer adds to your volume

    Nordic

    Denmark, Norway, Sweden, Finland

    Zero

    upfront fees - we earn when volume flows

    WHY GROUNDLEY

    A better way to reach Nordic SME buyers.

    Traditional routes to SME customers are expensive and slow. Groundley gives you access to growing, aggregated volume through a single relationship.

    Aggregated volume, zero sales cost

    One agreement with Groundley gives you access to the combined purchasing volume of every business on our network. No individual sales calls. No chasing SME accounts one by one.

    Demand visibility you can't get elsewhere

    See real purchasing data across categories, geographies, and business sizes. Know exactly where demand is growing before you commit resources.

    Early movers benefit most

    Suppliers who join early lock in preferred positioning as the network scales. As volume grows, your share grows with it.

    THE PROCESS

    How you win business through Groundley.

    1

    Join the supplier network

    We start with a short conversation to understand your business, the categories you operate in, the geography you serve, and the kinds of customers you're best placed to work with.

    2

    Get matched to relevant buyers

    When a Groundley customer is buying in your category, AI surfaces you as a potential supplier. Matching is based on real spend data.

    3

    Agree volume-based pricing tiers

    You set pricing tiers based on aggregated volume thresholds. As Groundley grows and more businesses join, total volume increases, and you get more business at predictable scale.

    4

    Grow with the network

    One agreement with Groundley gives you access to the combined purchasing volume of all our customers. As we grow, your volume grows. No individual negotiations. Just steady, scalable demand.

    WHERE WE OPERATE

    Six categories. Growing fast.

    We're actively building supplier coverage across the categories where Nordic businesses spend most.

    IT Hardware & Software

    Devices, licences, infrastructure, managed services

    Fleet & Leasing

    Vehicle leasing, vehicle repairs, car rental

    Facility Management

    Cleaning, building maintenance

    Office Supplies

    Consumables, furniture, print, stationery

    MRO

    PPE & workwear, industrial components, electrical components

    Fuel & Energy

    Gas, diesel, electricity, heating

    COMMERCIAL MODEL

    No listing fees. No pay-per-click. No per-transaction charges.

    One agreement, volume-based pricing, and a model that rewards you as the network grows.

    Free to join. Volume-based pricing.

    No listing fees, no upfront costs. You set pricing tiers based on volume thresholds. As Groundley's network grows, you hit higher tiers automatically.

    Full visibility into your performance

    See your volume trends, category demand, and how you compare. Data-driven insights to help you grow your share of the network.

    WHO WE'RE LOOKING FOR

    What makes a great Groundley supplier partner.

    • You operate in one of our six categories
    • You have Nordic coverage (primarily Denmark, Norway, Sweden, Finland)
    • You can offer competitive pricing at aggregated volume thresholds
    • You have the capacity to serve growing, aggregated volume across multiple SME customers

    Ready to reach Nordic SME buyers?

    One call is all it takes to find out if there's a fit.

    Book a call with our supplier team →