The Savings Threshold.
For most SMEs, running proper sourcing has always cost more than the savings it could deliver. AI has slashed the cost, but most simply aren't aware of it.
Read the report →Recurring, bottom-line savings on everything you buy without disrupting growth. Groundley saves Nordic SMEs money on their external spend.
Your time is spent growing the business, on sales, customers and delivery. Chasing supplier prices is secondary, so money is leaking on the things you buy. Three things keep it that way.
Hollywood makes films about people selling, never about procurement. Strategic procurement goes far beyond ordering what you need, and done properly is worth millions. Few businesses ever see that money.
Reviewing contracts and renegotiating suppliers takes weeks of work, so it keeps sliding down the list. Meanwhile the overpaying continues.
Your ERP shows totals, not what you actually paid per item. Without that detail, even a motivated team is negotiating blind.
Procurement expertise and technology, combined. Myna, our AI, reads your spend and finds the savings. Our procurement experts then deliver them. You stay focused on growing the business. You don't even need to log in.
425,870 invoice lines in one night, checked against your contracts.
Price gaps, overcharges and bigger opportunities, sized and flagged.
Our experts deliver the saving, and Myna makes sure it sticks.
the people who deliver it
DFDS runs ferry routes, terminals, warehouses, offices and logistics operations across Europe, buying thousands of products and services from many suppliers. The spend data sits in a wide array of systems, so building a true picture of it was manual and error prone.
"Groundley helps us automate this work, so we can focus our efforts and resources on understanding and analysing our spend categories more deeply, establishing the foundation for optimization. Groundley's team has helped us by adapting to our operating model and they're fast to develop and very hands on with customer support."


Storvik's customers ask about emissions before they place an order, but the data sits across invoices and separate systems. Getting to an answer meant weeks of manual work and, often, estimates.
"What sets Groundley apart is the time they spend understanding our business and our objectives, and making sure the solution works for us. Their AI turns our purchasing and activity data, including individual invoice line items, into usable carbon data, helping us move from weeks of manual work to answers in the same day."

Groundley's AI, Myna, flagged that they were buying outside their IT hardware contract across 23 line items, costing them 9% per year. They did not know they had a problem until the data was in front of them.
"We have a pretty good contract with our IT supplier but we struggle to manage what people actually buy. Now, we can. With complete accuracy and in real-time."
Nybo Workwear sell thousands of products. Measuring the annual corporate footprint and calculating a product footprint for every one of them was a manual job that took months of each reporting cycle.
"Groundley helped us cut the time needed for carbon accounting from two months to a few hours. We get the reporting done with minimal resources, and I trust the numbers as much as my own finance team."


Horticoop publish their footprint, so every number in it can be challenged. Much of it used to rest on sector averages, and when customers asked for the footprint of a specific product there was no granular data to answer with.
"Groundley is an essential tool for us to calculate and report CCF, and to have our PCFs ready within hours - both for reporting, for our customers' requests and for our environmental efforts."

A growing Danish logistics company needed procurement expertise but could not justify the headcount. Groundley delivered savings that paid for the platform and support many times over.
"We are 70 people. We were never going to build a procurement team. This was the obvious alternative."
Every business leaks money in the same places, and Groundley works through them in three stages. It starts with quick wins, moves to getting better deals with suppliers, and ends with a full overhaul of your biggest spend categories. Myna finds and prepares every saving, and our experts deliver it.
Myna finds it, and we either help your team collect it or collect it for you.
Groundley can run the whole stage as a service. Myna watches your spend every day, our experts fix what it finds, and your team does not have to do anything.
Renegotiations, tenders and supplier consolidation, run for you by Groundley.
Groundley can run this stage as a service too. We agree with you which suppliers to take on, do the work, and show you the savings as they land.
The deepest savings come from taking on a whole category at once. Our experts run it for you.
Groundley can act as your procurement team, working through your categories one by one and keeping the savings in place year after year.
A real project from a Nordic industrial manufacturer, and the outcomes that follow from it. Figures in EUR.
Set roughly what you spend buying goods and services in a year. The milestones below follow how savings have built in previous engagements: quick recoveries in week one, growing to 6%+ of your spend.
Estimates in EUR, indicative, based on previous engagements. Your real number comes from your own invoice data.
Groundley is procurement expertise combined with technology. Behind the platform sit top-tier procurement people who have run hundreds of sourcing projects across categories like MRO, facilities, IT and more. They lead the sourcing initiatives for you, or step in alongside your own team.
Meet the teamGroundley sits on top of your existing systems, with no IT project and no custom development. After setup there is nothing left on your plate.
A few details and you're in. You don't need a card, and you don't have to sit through a sales call first.
Guided for your system, no IT project. Myna starts reading your invoice lines straight away.
Every line is read and checked, and the savings appear as recommendations, sized and ready to act on.
Run a recommendation with your own team, or hand it to Groundley and our experts deliver it for you.
We work across all industries but are particularly strong in manufacturing. The best fit is a business with a well-managed top line that wants to put more focus on growing its bottom line.
Connecting your ERP takes less than an hour and is a guided process with no IT project. Once the connection is made, Myna is live the next day.
D365 FinOps, MS Business Central, IFS, e-conomic and Fortnox out of the box, plus a REST API for anything else.
The platform is a monthly subscription. Delivered savings projects are priced to scope, with a minimum 2x return. We will size it against your own spend on the first call.
Either. The savings tools and Myna's automation run on their own, so your team can find, track and act on savings themselves. Bring in our procurement experts when you want the bigger category savings delivered for you. Same platform underneath.
Data stays in the EU, encrypted in transit and at rest, with Microsoft single sign-on, audit logging and automatic backups. We run structured security today and are committed to ISO 27001 in 2027.
An expert estimate of what you could save, a view of where the savings usually sit for a business your size, and a clear picture of how procurement fits in.
Speak to an expert →For most SMEs, running proper sourcing has always cost more than the savings it could deliver. AI has slashed the cost, but most simply aren't aware of it.
Read the report →Our framework for defining what good procurement looks like, with a self-assessment tool to help Nordic businesses navigate their way there.
Coming soonAcademic papers, industry benchmarks and consultancy studies on procurement and the Nordic mid-market. 22 sources.
Open the library →