Large companies save millions on what they buy. They have the teams and the tools to do it. Groundley brings the same capability to Nordic mid-sized businesses, at a cost that finally makes sense.
Groundley began as a sustainability company. Ahmad Sabah built an engine that read a business's invoices line by line to work out its carbon footprint. The same engine turned out to be even better at something else: showing exactly where a company was overpaying.
Mads Zeidler, who had spent a decade running procurement for Scandinavia's largest firms at Prokura, joined as CEO, and the company turned from carbon to spend. Peter Kannov, another Prokura procurement leader and former Head of Global Procurement at Falck, came in to lead delivery.
The big consultancies do an excellent job for large enterprises. But for a business with less than €200 million in revenue, they are simply too expensive. That's the gap Groundley fills: giving mid-sized companies the procurement expertise and software they've never had before.
We are judged on money that lands on your bottom line, not on a report of what you could save one day. If it does not show up on the P&L, it does not count.
The tools and expertise big companies use, priced and shaped for a business your size. You should not need an enterprise budget to buy well.
Myna, our AI, finds the savings. Our procurement people go and get them. Neither does the job as well on its own.
Ten years leading procurement for Scandinavia's largest companies at Prokura, now part of Kearney. Grew up around a family business, so he knows the mid-market from the inside.
The engineer behind the invoice-line AI. Built the engine that reads every line of your spend and sorts it automatically. Previously at Visma and Danske Bank.
Former Head of Global Procurement at Falck, responsible for billions in external spend, and a decade at Prokura before that. Leads how the savings actually get delivered.
Three-time founder. Shapes the product and how Groundley goes to market, drawing on years of building and scaling startups.
Connects every line of spend to its carbon footprint, Scope 1 to 3. Environmental engineer with a master's in technology entrepreneurship from DTU.
Builds the platform end to end, backend and frontend. Came from Visma, shipping .NET and Angular products for years before joining Groundley.
Trains the models that read and categorise your invoices. Machine learning and data science from the University of Copenhagen.
Thirty minutes, your own numbers, a clear view of what a full engagement would put back on your bottom line.
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