Groundley Labs

Research on how Nordic companies buy.

Groundley Labs is where Groundley's procurement team studies how Nordic companies buy and how that's changing, from mid-sized businesses to large enterprises.

Study in progressIndirect procurement

How AI is changing indirect procurement in Nordic enterprises.

We're interviewing CPOs and heads of indirect procurement, category management and procurement excellence across the Nordics. We want to hear what has changed in your work over the last year, and what you're doing differently because of it.

  • A 30 minute video call with Mads Zeidler.
  • Anonymous. We won't name you or your company.
  • Everyone who takes part gets the findings before we publish them.

Take part in the study

Leave your details and Mads will get in touch to find a time.

✓ Thank you. Mads will be in touch to find a time.

Something went wrong sending that. Please email research@groundley.com and we'll book you in.

Prefer email? Write to research@groundley.com.

Published research

Our published work looks at why proper sourcing has always cost too much for most of what businesses buy, and what has changed now that AI has cut the cost of doing it. Everything we write is in On the Ground, Groundley's resources.

The Savings
Threshold
Report8 min read

The Savings Threshold

For most SMEs, running proper sourcing has always cost more than the savings it could deliver. AI has slashed the cost, but most simply aren't aware of it.

Read the report
The
evidence base
Library22 sources

The Procurement Research Library

A curated library of the research on procurement and the Nordic mid-market: academic papers, industry benchmarks and consultancy studies.

Open the library
Gold Standard
Procurement
ReportComing soon

Gold Standard Procurement

Our framework for defining what good procurement looks like, with a self-assessment tool to help Nordic businesses find their way there.

Coming soon
Mads Zeidler
Who runs Groundley Labs

Mads Zeidler

Co-founder & CEO, Groundley

Ten years leading procurement for Scandinavia's largest companies at Prokura, now part of Kearney. Grew up around a family business, so he knows the mid-market from the inside.

"I spent ten years helping Scandinavia's largest companies with procurement, and indirect spend was always the part with the least data behind it. AI is changing that fast. I want to hear how procurement teams are handling it, and share what we learn with everyone who takes part."
Groundley in large enterprises

Over a million invoices categorised for DFDS.

DFDS buys thousands of products and services across Europe, and its spend data sits in many different systems. Groundley reads that spend at invoice-line level and categorises it, so the procurement team can spend its time analysing it.

DFDS Blue Phoenix Nilpeter StorVik Nybo Workwear Horticoop
1M+invoices categorised, across every business unit, geography and entity
"Groundley helps us automate this work, so we can focus our efforts and resources on understanding and analysing our spend categories more deeply, establishing the foundation for optimization. Groundley's team has helped us by adapting to our operating model and they're fast to develop and very hands on with customer support."
Søren Hvalsøe SondrupHead of Procurement Technology, Sustainability & Operations